Design of a product or service prototype (BUS CATCHER) Essay

Design of a product or service prototype (BUS CATCHER) - Essay Example The paper tells that the use of public transport for commuting in the US is still very low compared to other countries. The estimated share of public transport market share (motorized travel) is less than 4% barring exceptions like New York (9.6%) and San Francisco (5.0%), being as low as less than 1% in more than half the states. Small as this may be, the total amount of fuel saved from public transportation use currently is estimated to be equal to 1.4 billion gallons of gasoline (based on 2004 figures), In terms of total barrels of crude oil, this would be the equivalent of 33.5 million barrels of crude oil. Increase of commuting is a desirable goal and has policy support. Apart from this reasons like congestion on the roads, savings in commuting time would be seen as the chief reasons for a commuter to prefer public transport over using own cars. Typically a product or a service that gives enhanced value for a customer would what make a customer to switch to a service or a produc t. There is a big opportunity here for bus operators to create this critical additional value through use of ICT to induce commuters to switch over in a big way to using public transport like buses. Bailey estimates that for an US population of 7.2 million non-drivers, 50% 0f which is people above the age of 654, public transportation is the only alternative, when they are going somewhere outside their immediate neighborhood. She also observes most U.S. residents still do not have the option of using public transportation to get places.

Research 3 software applications with balanced scorecard, business Term Paper

Research 3 software applications with balanced scorecard, business intelligence, business analytics and predictive analytics tha - Term Paper Example an effectively reduce a large computation work into a set of sizable computations thereby improving the speed, capability and accuracy of the applications (Winkler, 2011). Analytics applications are often regarded as a sub set of performance management because they are closely related to the analysis of various business processes such as potential risks and account payable analytics and this is critically important during the decision making processes. This paper discuses the three main business analytics applications such as SPSS analytics, SAS analytics application and Oracle analytics software as well ass their potential deployment in cloud computing. IBM’s SPSS predictive software is currently one of the widely used business applications that enable managers to effectively and accurately predict a number of business operations to enable them make smarter decisions, solve their business problems as well as improve outcomes. As predictive analytics software, SPSS provided an integrated approach to predictive analytics through a number of distinct application packages such as data collection, statistics, Modeler and decision management software. Competition in the current business world has been seen at various points and the need to focus so that to remain profitable has encouraged the use of SPSS predictive soft ware and SAS Analytics application software. These softwares have become important tools for analysis of business performance and prediction of the direction an organization takes in terms of strategies and management in order to remain profitable. It has been observed that through usage of such software it has increased the forecast into performance and enabled businesses to make informed decisions. Through such various organizations have gained insights... r of business operations to enable them make smarter decisions, solve their business problems as well as improve outcomes. As predictive analytics software, SPSS provided an integrated approach to predictive analytics through a number of distinct application packages such as data collection, statistics, Modeler and decision management software. It is currently one of the popular business application software used in business development to gather, analyze interpret and make decisions on the viability and future changes in strategy and concepts. This software have been beneficial to many businesses and organizations. Oracle business analytics is another important application with business intelligence, business analytics and predictive analytics which can be effectively deployed via cloud computing. There are a number of organizational implications of deploying business analytics applications via cloud computing. In conclusion, cloud computing is a new technology that has significan tly influenced the use of business intelligence applications.

History of networking Essay Example | Topics and Well Written Essays - 2500 words

History of networking - Essay Example The said necessity can be attributed to the advent of the computer technology since stored data in different units of are needed to be shared within a local are or to another remote located. The said need that been realized through the onset of the different networking technologies that made data management faster and more efficient (Morley and Parker, 2009, p.322). The study is aimed to present the history of networking technologies by discussing the chronological development of the different systems that contributed to the present utilizable networking tools. Toward the Development of the Connectionless Computer Networks 1960s: 1. Development of the ARPANET The ARPANET is one of the first networking technologies considered as the precursor of the internet technology. It had been developed in 1969 by a group under the United States Department of Defense known as the Advance Research Projects Agency (ARPA) and known as the ‘first operational packet-switching network’ (St allings, 2007, p.25). ... The original ARPANET design can be seen in Figure 1. From the said circle of users and groups connected to the ARPANET, the number of hosts grew to hundred millions and the number of users grew to billions. In 2007, there are 200 countries that were connected to the network (Stallings, 2007, p.25). From the said official use, the utilization of the system extended to college students. Thus, the ARPANET at that time was being applied for military purposes and for the exchange of information among the groups included in the circle. Through the inclusion of the students, though, a new purpose had been born considered as unintended. Computer games began during that time (Morley and Parker, 2009, p.322). Figure 1. Original ARPANET design. (Source: Tanenbaum, 2003, p.52) Basically, the networks continued to expand through the years. It became massive that it included the different types of hardware from the earliest to the latest such as the ‘DOS-based computers, the Windows-based co mputers, the Apple Macintosh computers, and the UNIX systems. The evolution, development and connection to the ARPANET can be considered as the early stage internet that the world has today (Morley and Parker, 2009; Stallings, 2007). The ARPANET uses the technology contributed by the different participants in the group such as the European networks including Cyclades in France and EIN. This collaboration led to the main system used, which was the Transmission Control Protocol (TCP) and the Internet Protocol (IP). The protocol suite then became TCP/IP, the main foundation in the development of the Internet (Stallings, 2007, p.26). 1970s: 1. Development of the System Network Architecture (SNA) The SNA which had been launched in 1974 was developed by IBM. It is a layered

Educational stages Essay Example for Free

Educational stages Essay Education in its general sense is a form of learning in which knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training, research, or simply through autodidacticism. [1] Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts. Systems of schooling involve institutionalized teaching and learning in relation to a curriculum, which itself is established according to a predetermined purpose of the schools in the system. Schools systems were also based on peoples religion giving them different curricula. [edit] Curriculum Main articles: Curriculum, Curriculum theory, and List of academic disciplines School children in Durban, South Africa. In formal education, a curriculum is the set of courses and their content offered at a school or university. As an idea, curriculum stems from the Latin word for race course, referring to the course of deeds and experiences through which children grow to become mature adults. A curriculum is prescriptive, and is based on a more general syllabus which merely specifies what topics must be understood and to what level to achieve a particular grade or standard. An academic discipline is a branch of knowledge which is formally taught, either at the university–or via some other such method. Each discipline usually has several sub-disciplines or branches, and distinguishing lines are often both arbitrary and ambiguous. Examples of broad areas of academic disciplines include the natural sciences, mathematics, computer science, social sciences, humanities and applied sciences. [5] Educational institutions may incorporate fine arts as part of K-12 grade curriculums or within majors at colleges and universities as electives. The various types of fine arts are music, dance, and theater. [6] [edit] Preschools Main article: Preschool education The term preschool refers to a school for children who are not old enough to attend kindergarten. It is a nursery school. Preschool education is important because it can give a child the edge in a competitive world and education climate. [citation needed] While children who do not receive the fundamentals during their preschool years will be taught the alphabet, counting, shapes and colors and designs when they begin their formal education they will be behind the children who already possess that knowledge. The true purpose behind kindergarten is â€Å"to provide a child-centered, preschool curriculum for three to seven year old children that aimed at unfolding the child’s physical, intellectual, and moral nature with balanced emphasis on each of them. †[7] [edit] Primary schools Main article: Primary education Primary school in open air. Teacher (priest) with class from the outskirts of Bucharest, around 1842. Primary (or elementary) education consists of the first 5–7 years of formal, structured education. In general, primary education consists of six or eight years of schooling starting at the age of five or six, although this varies between, and sometimes within, countries. Globally, around 89% of primary-age children are enrolled in primary education, and this proportion is rising. [8] Under the Education For All programs driven by UNESCO, most countries have committed to achieving universal enrollment in primary education by 2015, and in many countries, it is compulsory for children to receive primary education. The division between primary and secondary education is somewhat arbitrary, but it generally occurs at about eleven or twelve years of age. Some education systems have separate middle schools, with the transition to the final stage of secondary education taking place at around the age of fourteen. Schools that provide primary education, are mostly referred to as primary schools. Primary schools in these countries are often subdivided into infant schools and junior school. In India, compulsory education spans over twelve years, out of which children receive elementary education for 8 years. Elementary schooling consists of five years of primary schooling and 3 years of upper primary schooling. Various states in the republic of India provide 12 years of compulsory school education based on national curriculum framework designed by the National Council of Educational Research and Training. Students working with a teacher at Albany Senior High School, New Zealand Students in a classroom at Samdach Euv High School, Cambodia In most contemporary educational systems of the world, secondary education comprises the formal education that occurs during adolescence. It is characterized by transition from the typically compulsory, comprehensive primary education for minors, to the optional, selective tertiary, post-secondary, or higher education (e. g. university, vocational school) for adults. Depending on the system, schools for this period, or a part of it, may be called secondary or high schools, gymnasiums, lyceums, middle schools, colleges, or vocational schools. The exact meaning of any of these terms varies from one system to another. The exact boundary between primary and secondary education also varies from country to country and even within them, but is generally around the seventh to the tenth year of schooling. Secondary education occurs mainly during the teenage years. In the United States, Canada and Australia primary and secondary education together are sometimes referred to as K-12 education, and in New Zealand Year 1–13 is used. The purpose of secondary education can be to give common knowledge, to prepare for higher education or to train directly in a profession. The emergence of secondary education in the United States did not happen until 1910, caused by the rise in big businesses and technological advances in factories (for instance, the emergence of electrification), that required skilled workers. In order to meet this new job demand, high schools were created, with a curriculum focused on practical job skills that would better  prepare students for white collar or skilled blue collar work. This proved to be beneficial for both employers and employees, for the improvement in human capital caused employees to become more efficient, which lowered costs for the employer, and skilled employees received a higher wage than employees with just primary educational attainment. In Europe, grammar schools or academies date from as early as the 16th century, in the form of public schools, fee-paying schools, or charitable educational foundations, which themselves have an even longer history.

Asian Society Lived Experience And Asian Food History Essay

Asian Society Lived Experience And Asian Food History Essay Asian society is comprised of the broad range of land, different weather and geographical environment has resulted in the different food accordingly, in the mean time, the development of the Asian countries has placed the serious effect on the constitution of local food as well. And it provides a series of lived experience of the society through the food as well. In the following section, the reflection on the lived experience from the food would be described in detail. In first section, it is mainly focus on the eastern Asian countries such as China, Japan and Korea, and then the south Asia and South Asia has been analyzed with the typical countries such as India and Thailand, furthermore, the Meddle Asian country such as Kazakhstan has been described, in the end, the western Asian country and Arab country such as Turkey and Saudi has been discussed as the typical representative to be discussed. Main section In China, the people in North China prefer to each noodle, the people in South China prefers to eat rice. It is linked deeply with the different geography environment in China (Tang and Fong, 2004). The boundary line between North China and South China is the Huai River and Qinling Mountains, in the South of the area, the weather is relatively warm and rains much, it is appropriate to cultivate rice, and in the North of the area, the weather is relative cold and dry, they have to cultivate the wheat which need little water and cold-resistant. In the daily life, people in the South area would prepare the dish and eat rice with the dish, but in North of China, they usually make the food with wheat flour and eat directly without dish. In China, with the development of the daily life level, people not only focus on the obtainment on the energy, but also the dish appearance as well as the dinner atmosphere (Halbrendt, 1994). Take radish for example, either the red radish or the white radish, the different shape would created, and different name would be created, even it can be decorated in the upper class dinner as well, in other words, it has reflected the rich life experience of the people as well. With the food cultural development, the dinner in China has been requested on the strict requirement, even the color, flavor and taste has been requested further. Even the dinner has the further development on the dish name, taste pattern, entertainment during the dinner. It is confirmed that the name of the dish has reflected the historical experience, such as Dongpo meat, it is said that it is the favorite food by the famous poem poet in Song dynasty-Su Dongpo. In Japan, the dish can be named as Japanese Cooking, the cooking style is very special. In fact, it is descended from the Chinese food. Japanese food is comprised of rice, Japanese soup and seasonal vegetable. The same as China, Japan food is focus on the dish shape as well, probably the taste is very common, but the shape of dish would easily inspire the appetite. Japan is the island country, the warm weather and typical season has enriched the seafood. In the daily life of Japan, they are interested in the peaceful and simple life, in the dish, they manage to put less oil in the dish in order to foster the insipidity food. In the mean time, the humility and harmony is the main rhythm in the daily life. Thus they would not like to slaughter the big dumb in order to save the animal life, and the little plain is difficult to cultivate dumb in large quantity. Thus the beef and pork is not the key food before 1950s (Novotny and Boushey, 2003). Generally speaking, the food culture in Japan has been affected by the Chinese culture deeply, they are focus on the family dinner in the weekend, and the family members would sit behind the big table, the soup is also packed in the big bowl, and decorated with sushi and sashimi, the dish would be usually prepared by the females, which reflects the social status of the females in Japan society. But in the recent years, the family dinner preparation has been reduced gradually, in the one hand, the western fact food culture has placed the serious effect on Japan society, more and more Japanese has become interested in the fast food from the western countries, it is linked deeply with the quickened life rhythm in Japan, the other aspect is that with the development of Japan economy and the aging population, it requires more people to finish the task in fluency, more and more females in Japanese family has gone out of the home and contributes to Japanese economy. Thus they would not have more relaxed time to prepare the delicious food for the family all the time. Korea has been under the agricultural society for a long time. Thus their main food is the rice. And the country is near the sea, fish is the main food for Korea as well. Pickled vegetable, Hoisin and Soybean paste are the typical ferment food, which is for the nutrition value and special odor (Beghin and Park, 2003). The pickle vegetable in Korea is famous in the world. In the earlier time, the economy in Korea is not very developed, the society is the agricultural society at the time, due to the poor technology of agriculture and the limited land resources, the people in Korea cannot have enough food after their hard work on the land. They have to adopt the more economic way to save the limited food. And the pickled vegetable is just appropriate for their daily life. The pickled vegetable is mainly the cabbage, they wash it clearly and pickle it with the salt, and then put it into one big tank, and the cabbage would be able to storage for several months, they usually consider it as the important food when they last the time of food shortage. After the years descendent, the daily life of Korea have been improved greatly, they would not be afraid of food shortage any more, but the pickled vegetable has become the delicious food in the table of Korea. In addition, the people in Korea are very focus on the traditional family. They usually hold the large size family dinner party in order to emphasis the sense of family. Probably the family members would be consisted of grandparents, parents, aunts, uncles, brothers and sisters. The females in the family would positively take the private traditional delicious food on the table to be spilt to other family member in order to link the positive family emotions well. Even in Korea society, the government would also make measures to encourage the people who cooked well, for example, one famous TV play named Da ChangJIn has described the story that one female from the very poor family has worked very hard on the cooking, in the end, she has been approved by the Korea government and been prized for the top honor, in some sense, it has reflected the food culture of Korea as well. In Thailand, the country is near the sea and in the tropic zone, the broad plain is rich in rice, vegetable and coco, the endless sea line has brought a lot of seafood for Thailand, thus Thailand food is consisted of seafood, fruit and vegetable. It is focus on the taste, it is the rich flour with the pepper, garlic, caraway, curcuma, lemon-glass, coconut and other plant from the tropic zone, the rich flour is linked with the Thailand food would be extended into more types of Thailand special food. The Thailand Soup, Garlic and toast are the representative food of Thailand. The key food is the rice in Thailand, and decorated with the garlic, fish or soup. They usually use the sword and fork to get the food, the local specialties such as seasonal fruit or snack made from flour, egg, coco milk and palm sugar. One special snack is the stew, in Thailand, the lemon shrimp soup is the positive food to maintain the family harmony as well as the couple emotion, the females in the family woul d be proud of preparing the delicious stew for the husband. Thailand s not good at utilize china, thus in the earlier time, the people in Thailand would like to pack the rice with the local plantain leaf, and obtain the food with the hand directly, the traditional dinner pattern in Thailand has not much tools. Till now, the dish wares in Thailand is still very simple, it is comprised of soup spoon, chopstick and a plate, in some sense, the dinner patterns has been affected by China as well, but the taste is much different from China, in fact, the local special taste of food has attracted a lot of customers in the world. The middle Asian food is popular in the five countries in middle Asia. Kazakhstan is famous on the mixed noodle, toast, horse meat, horse milk and so on. Uzbekistan owns toast and fruits. Kazakhstan owns toast fish and types of milk bean curd. Kyrgyzstan is the typical middle Asian country in the Asian area. The country is mainly comprised of mountain and grassland, the agricultural and pastoral is developed. Thus a lot of live stock has enriched their food, the milk from the animals is their main drink such as purified yoghurt and yoghurt cheese. The horse meat, beef, camel meat is their main food. Considering that the local handicraft industry is not developed in the past time, they have no technology to produce iron tools, thus till now their stewed meat has still deserved the traditional way, they usually killed the horse at first, and then break it down, and the iron pan is the boiled water, the bone would be put into the iron pan at first, the bunch of meat would put into the i ron later, people would sit in a circle to enjoy the meat in the pan. It is the very typical life experience in the society of Kyrgyzstan. In India, people would like to adopt the flavor as the decoration, even they has applied the flavor into the dish as well, which is one special on the Indian food (Derrickson, Fisher and Anderson, 2000). Considering that peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s preference on the flavor is different, thus the flavor ratio in the dish is different accordingly. And it is the Hinduism popular country, a series of religion custom has placed the serious effect on the Indian food (Adhikari, 2000). The cow is considered as the holy animal in India, they would not eat any food with the beef, in addition, Moslem would not allow the drink with any alcohol. The food is linked deeply with the religion in India, which is the greatest characteristic in India (Hamlett, Bailey, Alexander and Shaw, 2008). In addition, the hot weather in India has requested the food hot flavor. A lot of garlic would be use into the rich and dish in order to encourage the appetite under the hot weather. Since that the excessive restri ction on the meat in religion, the mead cooking in India is not developed, and not to be the key dish as well, the vegetable with the garlic is the market of Indian food (Joshi and Lamb, 2000). For Turkey, the special geographical location has decided the food has mixed the oriental food an d western food. The historical empire in Turkey has included the western Asia, North Africa and South Europe, the huge land area has mixed the variety of food and gradually become the special food culture in Turkey. And the local resident is comprised of Christ, Islam and so on. The intricate nation and broad land areas in the past time has provided the enough room to cultivate the local food culture. The people from the oriental countries has enriched the dinner with rice and noodle, the people from the western countries has enriched the dinner with cheese and bread, even the people from the nomadism had brought the fresh milk, the rich types of plant and descended palace cooking from the empire time has placed the deep effect on the Turkey cooking. The dish usually includes the cereal food with soy sauce, vegetables, meat soup and olive. Their breakfast is similar with the western coun tries due to the cultural effect. They usually adopt the cheese, bread and fresh fruit such as olive or tomato as the food, in noon, they prefer the stew and salad, and in the evening, the dinner is very grand, most of time the family member would sit together to have the dinner in order to increase the family emotion. And more dishes would be enriched in the dinner as well, a lot of appetite snack and delicious fruit would be prepared and the tea would be adopted as the drink, in fact, the people in Turkey is good at enjoying the life. The intricate area distribution had made the food very diversified, the fresh fish from the Mediterranean is thanks to the hard work of fisher, and the delicious grape juice is the favorite drink which is cultivated in the plain of Turkey. The Turkey hamburger with the meat is from the grassland of Turkey. In other words, western sea line has constitutes the daily life of fisher, and the plain near the sea had resulted in the daily life of famers, the north grass land has confirmed the daily life of herder, the intricate environment has enriched the Turkey food. Saudi Arab is the typical countries in the western Asia, desert, torridity, gale wind and drought has been comprised of the local environment (Palaniswamy, 2001). It places the important impact on the rough and open characteristic of the people in Saudi. Their food is simple as well. The desert and black tea is their favorite. The poor geographical environment has requested the local people to prefer the food with less water, because Saudi is the country with little drink water, thus the Arab big bread cake is the main food in Saudi, it is toasted by the special stove, and the price is cheap, thus most of Arab families prefer it as the important food (Musaiger and Abuirmeileh, 1998). Conclusion After the serious discussion in the section above, it is confirmed that Asian food is diversifies, and the lived experience of Asian countries is different as well. Different countries lived experience can be reflected from local food as well. Based on the section, the geographical gap has made the countries constitutes the local special food culture. The Confucianists culture and religion culture had put the different food culture on the society. It is confirmed that China, Japan and Koreas is much different from India, Turkey and Saudi on the item. But different food in these countries has just reflected their real lived experience of the society, it would be highly beneficial to make they further research on Asian culture as well.

Skyscrapers Essay -- essays research papers

skyscraper architecture "http://www.coshe.com/search/" The architectural design of the 20th century skyscrapers has been redefined due to the advancement of our modern technology. Benny Louie Humanity 450 Dr. Maureen Schmid 17 May 1999 The architectural design of the 20th century skyscrapers has been redefined due to the advancement of our modern technology. In our modern society, the architectural design of skyscrapers is changing the downtown landscape of metropolitan areas. Due to the change of technologies, it has changed the architectural design of skyscraper dramatically in terms of the its function, design structures, heating and cooling systems and it social status in society. The basic function of the architecture is to provide a roof over peoples’ head. The main purpose of architecture is to act as a shelter for people to protect themselves against Mother Nature. As civilization development advances, we increased our knowledge and became more creative. Peo ple start to design buildings for means of displaying wealth and social status. The skyscraper fits the criteria to show the social status of such building with great height and elegance to the society. According to O’Gorman, â€Å"architecture is a form language, of communication.† (P.89) This communication is represented in the forms of texture, shape and style that reflects certain period of time. In the early period, architectures were associated with style and culture. â€Å"The Greeks built marble temples with Doric, Ionic or Corinthian columns. Egyptian architecture used heavy lotus columns, massive battered walls and pyramidal forms. The Gothic style used point arch, vast areas of stained glasses, pointed rib-vault construction.† (P. 92) Each had its unique characteristic feature to express its message. In the 20th century architectural design, architecture is no longer viewed as simple shelter to provide a roof over peoples’ head. Architectures a re designed with a more environmental conscious issue like cost, energy conservation and practicality of the structure. The interior environment is designed according to the space function of the structures. For example, â€Å"a dance hall, needs a large open-space with sufficient room for the band and a bar and maybe for tables and chairs around the edge so that people can sit and chat.† (Conway & Rowan) This concept always applies to real life s... ...e is a sense of prestige for having offices or shops in these skyscrapers. Modern skyscrapers are being redefined by the use of advance technologies. Due to the advancement in technology, skyscrapers are able to reach new height easily. It changes the way architects design the structure of these buildings. The new function of the skyscraper is to provide great views, house antennas for communications, telebroadcasting and for entertainment purpose. The use of computer climate control system made the building a more comfortable environment for everyone. The great height of the skyscraper like the Sears Tower, it associates itself with the prestige of being the tallest of all. With the rapid advancement of technology and the influence of fame and wealth, sky is limit for the next generation of skyscrapers. Work cited Bennett, David. Skyscrapers Form & Function New York 1995 Conway, Hazel and Rowan, Roenisch. Understanding Architecture: An introduction to Architecture and archit ectural History. London and New York: Routledge 1994. O’Gorman, James. ABC of Architecture Philadelphia: University of Pennsylvania Press, 1998 Online www.infoplease.com May 15, 1999 Word Count: 1429

Ethics Issues Essay

Ethics Issues Shawnez M. Mckenzie MGT/216 August 12, 2010 Carrie Baird The nature of business ethics is described as, what is fair, and Just. According to Jentz, Miller, and Cross (2002) states, business ethics concentrates on the beliefs, which is right and wrong actions in the business world and the philosophy of morality and how moral principles are consequentially applied to a person’s daily life in the business or social environment. Although some issues seem unethical, it is not necessarily illegal (Rainer ; Turban, 2002, p. 2) Society states the terms ethical and oral are not the same and used interchangeably. Here are three specific examples of ethical issues within todays businesses. Bribery, embezzlement and deceptive advertising can be defined and discussed in this essay. Bribery is considered offenses related to the improper influencing of people in position of trust. Bribery is a white-collar crime, intentions must be clear and verified, and the crime of bribery m ust occur when the bribe is offered. Bribery can affect the local legal system, which can leave the citizens in doubt of who is trustworthy in maintain the laws. An example of bribery would be to influence a public official to act in a manner that services a particular private interest. Bribery affects communities with dishonesty and mistrust of authority in any business or organization. Second, is embezzlement it is the act of stealing funds from a business or organization that was entrust to safeguard, and fraudulently mislead financial records. Embezzlement affects the community and people when a banking intuition is involved. According to Fridell (2009), two bank employees embezzled 1. 3 million dollars over the course of our years, by using hundreds of separated banking transaction. The two women cost six victims their homes, savings and investments by pocketing the funds from the bank and going on lavished vacations. The act of embezzlement can financially affect the lives of others as well as the business. It could leave any company with shame and humiliation, if proper protocol or policy was not enforced or in place to avoid such a crime. However, the act of betrayal within any business, the organization needs to rebuild the trust of the community. Last, is deceptive advertising, is onsidered when businesses are misleading or making false statements regarding a product to mislead consumer. The purpose of the advertising are hopes that advertising would convince consumers to purchase their products. The Federal Trade Commission states, advertising must be truthful and non-misleading, advertiser must be able to support their claims; and advertisement cannot be dishonest with consumers. Under the FTC Deception Policy Statement, an ad is deceptive if it contains a statement or leave out information that is; likely to misinform consumers cting convincingly under the circumstances and â€Å"material† that is vital to a consumer’s decision to purchase or use products. Deceptive advertising as a are genuine and the business are trustworthy, which can affect how consumers and the community view unethical issues. In conclusion, business ethics focuses on what makes up the right and wrong theory in the business and how ethical principles and morals are useful by business people. More important, ethical or moral standards guide our behavior, as parents, children, or students who apply to our everyday lives in the business or social profession. As current members of the business world, we have a moral and business obligation to be ethical in how we deal with others, no matter in what capacity. References Federal Trade Commission, Inc. (2010) Consumer Protection. Retrieved from http://www. ftc. gov. gov Gaylord,J. , Miller, R. , cross, B. F. (2002). wests Business Law. USA. Rainer, K. , & Turban, E. (2008). Introduction to Information Systems. Hoboken, NJ: John Wiley & Sons. Fridell, Z. (2009). Effects of embezzlement still felt as families, bank rebuild. Steamboat Today. Retrieved from http://www. steamboatpilot. com