The Role of Food in my Family Essay Example for Free

The Role of Food in my Family Essay In the words of Ruth Reichl, â€Å"Everything here is true, but it may not be entirely factual† (x). In thinking about this paper, I was drawn to reassess my relationship with my parents through the perspective of food. At times, I have embellished or exaggerated some of their characteristics or words, but the essence of their characters and our relationship is there. The events actually happened when I visited my family home during the summer vacation and I prepared blueberry muffins for my parents. Reflection upon my anticipation of the event, the cooking, and the eating led me to the following conclusion: food creates bonds between family members, allows each family member to define their role in the family, and allows them to express thoughts or feelings that they may not feel comfortable expressing in words. As I packed my bags to head home for the summer holidays, I made sure to pack the recipe for blueberry muffins I had found especially for my parents. Of all of the items on my packing list, this recipe was the most meaningful. My parents have always loved muffins, and this time, I was going to make them something special – a recipe that would allow me to share with them something of my experience in the United States. The trip to Indonesia is long, and as I got off the plane, I was filled with conflicting feelings: extreme fatigue from the long flight, disorientation from the jet lag, excitement about seeing my parents again, and hopeful that my parents were as excited to see me as I was to see them. This last feeling was confirmed. My mom greeted me with a warm hug, and my dad immediately took charge of all of my bags. Once I arrived home, I began unpacking and placed the all-important recipe in my purse. When I informed my parents that I had to go out to run a top-secret errand, the disappointment on their faces was obvious. I was touched that they wanted to spend some quality time with me, and I only hoped that the blueberry muffins would make up for some of their disappointment. As I set out on my shopping expedition, I was filled with excitement at the prospect of preparing a special breakfast for my family the next morning. I made my way to my favorite fruit and vegetable market, and to my surprise, I was completely overwhelmed by the sights, sounds, and smells so familiar to me from my childhood but which I had since forgotten. My intense reaction reminded me of my first traveling experience – to Singapore for summer school. Alone in an unfamiliar environment, I felt like a fish out of water. I did not know anyone and had to make my own way in a new country. Shopping for groceries felt like exploring a new universe – all of the products were different. The stores were arranged and smelled differently. Restaurants featured unfamiliar dishes. Even though Indonesia and Singapore are only a short geographical distance apart, in terms of food, they were in different worlds. My experience was very similar to Ruth Reichl’s as she arrived in Montreal to study at the College Marie de France: â€Å"I was on Mars, where no sound, no smell, no emotion was familiar† (59). I returned my attention to my present predicament, and I looked all over for the all-important blueberries. When I finally found them, I gasped in surprise at the extraordinarily high price. How could I have forgotten about the price of blueberries! It is not as if this was my first experience buying food in a â€Å"new† location. I say new because, after living in the United States, I have grown accustomed to American supermarkets. I had assumed that since I was shopping in my native country I would not be shocked by anything. Instead, I was shocked by how quickly my perspective had changed. I was a foreigner in my own country! Once I got over my initial shock at the exorbitant price, my eyes drifted from the price tag to the actual blueberries. What were these shriveled, greenish-blue things? These blueberries were a far cry from the plump, deep-blue, juicy, sweet blueberries I buy in the United States. My initial thought was, â€Å"are these dangerous and I going to poison my parents? † One thing I realized from reading Reichl’s â€Å"Mold† was that â€Å"food could be dangerous, especially to those who loved it† (5), and my parents loved muffins. I quickly dismissed this idea of danger: other people were buying these blueberries so they were probably not harmful in any way. My mind made up, I bought the questionable blueberries and made my way back to my parents’ house, quietly hiding the fruit so that my parents would not find it. That night, my mother made dinner for the family like she always does, with my dad carrying the serving dishes and the beverages to the table. Her meals always seem to be a variation on the same theme: meat and vegetables. Sometimes the meat is fish, sometimes it is steak, but there is always meat at dinner. Likewise, there are always vegetables. At times when I was growing up, I yearned for some more variety: pizza, spaghetti, quiche, anything besides meat and vegetables! This evening, however, the expected meal and all of my parents’ questions about my life in the United States brought me peace, for at last I was at home. After the meal, I excused myself from the table, telling my parents that I desperately needed to sleep. Before going to bed, I told them to expect something special for breakfast in the morning. The look on my mom’s face was worth a thousand words: a mixture of surprise and delight. It is rare that anyone other than she cooks at our house. In fact, I can count on the fingers of one hand the number of times I have prepared anything for my parents. Looking back on it, I believe she was excited at the prospect of not having to get up to prepare me a special breakfast for my first morning home. The next morning, I woke up early, filled with anticipation at the thought of baking. I hoped the muffins would turn out wonderfully. After seeing the look of delight on my mother’s face the previous evening, I did not want to disappoint her in any way. At the same time, I was hopeful that the muffins would turn out great and convey to my parents my desire to make them happy. I went to the kitchen, pulled out all of the ingredients, and placed the Barefoot Contessa’s recipe that I had found on the Food Network Website the counter. Here’s the recipe I used: Blueberry Coffee Cake Muffins Ingredients: †¢ 12 tablespoons (1 1/2 sticks) unsalted butter, at room temperature †¢ 1 1/2 cups sugar †¢ 3 extra-large eggs, at room temperature †¢ 1 1/2 teaspoons pure vanilla extract †¢ 8 ounces (about 1 cup) sour cream †¢ 1/4 cup milk †¢ 2 1/2 cups all-purpose flour †¢ 2 teaspoons baking powder †¢ 1/2 teaspoon baking soda †¢ 1/2 teaspoon kosher salt †¢ 2 half-pints fresh blueberries, picked through for stems Directions Preheat the oven to 350 degrees F. Place 16 paper liners in muffin pans. In the bowl of an electric mixer fitted with the paddle attachment, cream the butter and sugar until light and fluffy, about 5 minutes. With the mixer on low speed, add the eggs 1 at a time, then add the vanilla, sour cream, and milk. In a separate bowl, sift together the flour, baking powder, baking soda, and salt. With the mixer on low speed add the flour mixture to the batter and beat until just mixed. Fold in the blueberries with a spatula and be sure the batter is completely mixed. Scoop the batter into the prepared muffin pans, filling each cup just over the top, and bake for 25 to 30 minutes, until the muffins are lightly browned on top and a cake tester comes out clean. I followed the directions exactly, with one exception. I sprinkled some sugar on the blueberries to make them a little bit juicier. I had read about this technique with strawberries (Newton) and thought it would not hurt to try it with a different type of fruit. It seemed to make them a little bit more appetizing, but they still worried me. I did not want to disappoint my parents! Once the muffins were in the oven, I made coffee and began to set the table. As soon as the silverware made a clinking sound, my dad wandered into the kitchen, as if summoned by some sort of bell. He started to take the dishes, mugs, glasses, and forks from my hands so that he could take them to the table. This was, after all, his role, and a role that he had fulfilled at the airport when he took charge of my bags. Indeed, night after night, my mom would slave away in the kitchen, and my dad would bring the fruits of her cooking to the table so that we could enjoy it. When the muffins were finally ready, my parents and I sat down at the table to eat. Looking back on my first bite of these disappointing muffins made from inadequate blueberries, I am reminded of a portion of Molly Wizenberg’s blog â€Å"Orangette†: â€Å"The poor woman put me on this earth, and I made her iffy waffles. They tasted like nothing. I want to do better. † My parents have given me so much – life itself, food, shelter, support – and all I wanted to do was make some muffins that they would enjoy. This gesture was intended to show them how grateful I am for all of their love and support, even if I secretly at times thought them to be too demanding. My parents, however, did not seem to notice that the muffins were not amazing. Perhaps this was because they had never tasted really fresh blueberries. Instead, they seemed to be absolutely delighted by my gesture and took it in the spirit that it was given. As we sat around the table, I asked them questions about their work, their friends, and their hobbies. I really enjoyed the chance to get to know them better on this level. Normally, our table conversations consisted of questions about me (or my siblings): â€Å"How was school? † â€Å"How did you do on that test? † â€Å"What are you doing this weekend? † â€Å"Tell me about that boy you have been seeing. † The change in the dynamics of the conversation really put my family’s relationship with food in perspective. Now, I understand why my mom always made meals with meat and vegetables. It was her way of showing she cared for my physical well-being, much like her questions (which, when I was a teenager were extremely annoying) were her way of showing she cared about my future. For my mom, food seems to be a vehicle to communicate concern for health. My dad’s role seems to be as a messenger. Much like he could lay down the law in terms of rules, delivering them with an iron fist to a teenager determined to spread her wings; he could also deliver nutritious meals to the table. In both cases, his acts constitute his way of showing he cares. I, however, seem to be concerned that my parents are happy. I know that it must be hard for them to live alone after having spent so many years with a house full of kids, When I made muffins for them, I wanted them to be happy, and I wanted to be the one to bring them even a little bit of happiness. Works Cited Barefoot Contessa. â€Å"Blueberry Coffee Cake Muffins. † Foodnetwork. com. 2002. Web. 12 July 2010. Newton. â€Å"Strawberries and Sugar. † Ask a Scientist: General Science Archive. 30 June 2004. Web. 12 July 2010. Reichl, Ruth. Tender at the Bone: Growing Up at the Table. New York: Random House Trade Paperbacks, 2010. Print. Wizenberg, Molly. â€Å"A Quick Couple. † Orangette. 10 May 2010. Web. 16 July 2010.

Analysing marketing strategy at Morrisons

Analysing marketing strategy at Morrisons Marketing strategy is a technique of focus on business capabilities and resources toward a defined task which leads the organisation toward sale promotion and target marketing place. Marketing strategies are the combination of product advertising, distribution, pricing, relationship administration and other essentials; identifies the companys marketing objectives, and make clear how they will be accomplished, preferably inside a fixed time. Marketing strategies are concluding the target market division, positioning, marketing mix, and distribution of resources. In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth biggest food retailer with  403 outlets. Our business is primarily food and grocery. distinctively the company resource and practice most of the fresh food that Morrisons put up for sale through their own manufacturing services, giving us close manage over provenance and quality; and the company have new people preparing extra food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a procedure that can permit an association to give attention to its restricted assets on the greatest opportunity to increase sales and achieve a sound competitive edge. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morisons strategy maintenance things trouble-free: Our vision to be the Food Specialist for Everyone is at the presentbecomes superior. Morrisons regular spotlight on freshness, great worth and wonderful service is alluring to more and more people. The company now more closer to the customers. http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/FreshValueChart.jpg Morrisons share of UK grocery marke In 2009/10 the share of morrisons was worth of 90.2bn in the market. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 11.9 12.1 12.3 Morrisons share of grocers UK 2010 (percentage %) http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_shareOfGrocers.gif Morrisons market share intensification was superior than the whole market growth year-on-year and as a outcome we grew market share. The crown four superstore shared accounted for around 76% of the market. (Source: Kantar Worldpanel) Porters five forces New comers Morrisons have also a fear the new entrents in the market because the company is now on growth stage. Competitors Another important issue is the competition in the industry or sector.there are a lot of competitors in the market and this is the big therat for the company. Suppliers Suppliers are also affect the companies strategies.in this industry suppliers are strong and they have a strong bargaining power. Customer The potentional customers have a planty of options to buy the product.the competitors of the morrisons like tesco and asda are market leaders and they are offering the cheap products.the power of customers is also affect the Morrison,s marketing strategy. Substitute products There are many others compnies are offering the same products which are offering the morrisons so this thing is also affecting the morrisons marketing strategy. SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_marketShareGrowth.gif acquirement of co-operative stores Opening of 34 new stores Food expert expert in food Owen supply chain Own distribution channel Morrison structure for food Owen stuffing factories In store grounding of food Quickest go around time among order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. MARKETING STRATEGY OPTITIONS Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Demographical Uk is a multi culturel country.according to this morrisons set its strategies.company divided its market according to thr race,gender and age etc.for example i many places where Asian people are living they are providing those products which the people like.they are giving a very carefull attention to this strategy becausr when the company fulfil the need of the people then they can attract more and more people. Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc.in this way it is very easy for the company to give proper attention to all sites. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.they have also a strong back up if some problem arises.they are paying a lot of attention to its distribution network. DIFFERENT STRATEGY OPTIONS Morrisons have a different strategy options to stay in the market because morrisons is the fourth largest retail store in the uk market.morrisons is now trying to adopting the mixture of three strategies.these are differentitation,cost leadership and focus.morrisons regularly offereing different cheap offeres to attract more and more customers.they are also offereing planty of products for a special age group people.in which they are adopting the focus strategy.morrisons are offering many services to its customer like free eye check up to attract more and more people or customers. Task 3: Implication of changes in the marketing environment for organization The change in marketing: The marketing is the big aspects for any company so the NESTLE making the marketing strategy to attract there customers by there advertisements. Because every one want to see their Childs happy and healthy and the NESTLE is doing that and they are getting the attention of the moms by their baby healthier marketing advertisements. Advertisement marketing of the NESTLE is getting the good business, Every day they want to make moms happy. The effectives areas for the organizations changes: The company cannot bring the change in without their participants and stack holders, directly effected are the big responsible for the organizations change. The employee motivation is most effective way for the organizations step to go to success and the NESTLE has a big motivation for their employees because they are a good motivator for the moms. Customers satisfaction is a need for good company if your customer happy then you will be happy and in the world of competition the NESLTE is providing that satisfaction by their healthier products. Inter departmental collaboration is the big concern of the organizations achievements because they are the all internal factors for the organization. Now we are going to discuss the companys affective areas where the marketing will be effect. The company NESTLE has the big share in the world business because the people like the milk range of this company to make their kids healthy. The company is going to meet his objectives and the customers aspects because it is fulfilling the needs of the peoples. The marketing environment is a marketing term and refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. These are the factors which can changes the marketing plans by these factors any organization bring the changes in there marketing environments. Micro environmental aspects: The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitor, and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes all departments, such as management, finance, research, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets. The company supplier: The suppliers of a company are also an important aspect of the microenvironment because even the slightest delay in receiving supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. The people: Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, and financial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the companys product. They match the distribution to the customers and include places such as wall-mart, Target, and Best Buy. Physical distribution firms are places such as warehouses that store and transport the companys product from its origin to its destination. The customer: Another impact of micro environment is the customers. There are different types of customer markets including consumer markets, business markets, government markets, international markets, and reseller markets. The consumer market is made up of individuals who buy goods and services for their own personal use or use in their household. Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries. The government market consists of government agencies that buy goods to produce public services or transfer goods to others who need them. International markets include buyers in other countries and includes customers from the previous categories. The departmental people: The final aspect of the micro environment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions and our mostly products are selling on the public advertisement because the people are the too much concision about their health. The macro environmental aspects: The macro environment refers to all forces that are part of the larger culture and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. An other thing in NESTLE refers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important impact to study for marketers and helps to divide the population into market segment and target markets. Markets: Every market impacts have different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor their marketing plan to attract that segment. The market could be made by the company itself because if you are selling your product as much you want then you can drive the market by yourself. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to the purchasing power of potential customers and the ways in which people spend their money. Natural: The natural environment is another important impact of the macro environment for the organization. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern, government intervention can make it increasingly harder for a company to fulfill their goals as requirements get more stringent. Technical: The technological environment is perhaps one of the fastest changing factors in the macro environment. This includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. Political: The political environment includes all laws, government agencies, and groups that influence or limit other organizations and individuals within a society. It is important for marketers to be aware of these restrictions as they can be complex. Some products are regulated by both state and federal laws. There are even restrictions for some products as to who the target market may be, for example, cigarettes should not be marketed to younger children. There are also many restrictions on subliminal messages and monopolies. As laws and regulations change often, this is a very important aspect for a marketer to monitor. Culture: The final aspect of the macro environment is the cultural environment, which consists of institutions and basic values and beliefs of a group of people. The values can also be further categorized into core beliefs, which passed on from generation to generation and very difficult to change, and secondary beliefs, which tend to be easier to influence. As a marketer, it is important to know the difference between the two and to focus your marketing campaign to reflect the values of a target audience.

Dengue Fever and the Immune System

Dengue Fever and the Immune System Dengue virus cause variable range of dengue shock syndrome with fatal dengue varies from undifferentiated. Because of the increasing incidence and geographical distribution of dengue in the past 50 years, dengue has become increasingly recognized as one of the main infectious diseases in the world. This research will study the aspects of immune system and dengue. Also offers the importance of dengue virus infection and discusses the current knowledge of dengue fever. Dengue is a disease caused by a mosquito of dengue virus. In the last century, the dengue goes up in severity of illness and the geographical distribution is now the most common infections of human Arthropod-borne viruses in the subtropical and subtropical regions of the world. Dengue is endemic in more than 100 countries around the world. It causes nearly 50 to 100 million cases per year, including 250,000 to 500,000 dengue hemorrhagic fever or dengue shock syndrome. World Health Organization reveal that the two fifth of world population is at a threat of dengue virus infection. It was stressed that globalization and climate change has a major impact on the emergence of dengue virus in new areas. Dengue is also a major economic burden on affected areas, with annual cost estimated at several billion dollars. Since there is no vaccine against dengue virus, is the primary means of preventing diseases targeting mosquito vectors and to break the cycle of transmission. This requires a large and well-organized, as well as financing of intervention programmes. Although there are programmes in countries affected, in Sri Lanka, which is currently in service in disease vector control strategies were not sufficient to combat dengue. New tools and novel approach are therefore urgently needed. The incubation period of dengue is around four days. A person about to reduce fever and to provide occasional macular or maculopapular rash. It was difficult to distinguish dengue viral diseases, person usually recovers 5 days. In the most serious cases, fever and rash are accompanied by headache, ritrorbital pain, myalgia, back pain, sore throat and abdominal pain. Becoming lethargic patients suffering from anorexia and nausea. The DHF as dengue hemorrhagic fever has similar incubation period and number same symptoms. However, the fever is more severe and the tiredness and lethargy more extreme. The patient may increase vascular permeability and abnormal balance. This can cause the individual to reduce the volume of blood, leading to low blood pressure and go in dengue shock syndrome (DSS) and die. Dengue virus infection continues to present a major and escalating global public health problem. Fight against vectors of the programs have been largely unsuccessful or local benefits in the short term only and therefore will continue to develop the vaccine is likely to be the most effective control strategy. Diseases of infection by the dengue and participation apparent protective immune response and disease has proven to be complex and difficult to understand and therefore required more research on these subjects. It is recognized that important steps to accelerate the dengue fever vaccine established an international network of centers for the clinical trial. Evaluation of vaccine experimentation is time-consuming and therefore you should not stop this process by theoretical considerations. Then only will be an initiative of the dengue vaccine in children in a position to assess the effectiveness of a variety of weapons to use in the fight against dengue. 1.0 Introduction Dengue fever is a disease caused by virus which is carried by mosquitoes. Then, these mosquitoes transmit the virus to humans. The virus that causes dengue fever has called an arbovirus, which is the short form for viruses transmitted by arthropods. Mosquitoes are arthropod type insects. Mosquitoes transmit this virus and responsible for passing it along to humans in a several areas. These countries include the Far East, Middle East, Africa, the Islands Caribbean and countries of Asia such as the India, Sri Lanka and the Thailand. In these areas, Arboviruses of dengue fever is widespread, which means that the virus naturally and repeatedly and repeatedly lives at those countries (1). To understand how the dengue fever is transmitted, several conditions must be defined. The meaning of the word host is an animal or human that can be affected with a particular disease. The meaning of the word vector is a body that can carry a particular virus causing agent such as a virus or bacteria with no actually develop the disease. The vector can then go by the virus or bacteria to a new host (2), (3). Most common diseases include the cold, many viral causes of diarrhea and flu or the influenza spread because the viruses that cause these diseases can be transmitted directly from one person to another. However, dengue fever cannot be transmitted directly from one person infected with another. The dengue virus must need an intermediate vector, a mosquito which takes the virus from one host to one more. The mosquito that takes the Arboviruses, reliable for dengue fever is the similar kind of mosquitoes that can transmit other diseases such as yellow fever. This mosquito is named as Aedes egypti. The more often victims are children less than 10 years (4). 2.0 Dengue Viral Infection When a person feeds by an infected mosquito, it injected dengue virus in the bloodstream. The virus infects close to skin cells called keratinocytes the most common type in skin cells. The dengue virus has also infected and reproduced within a specialized immune cell in the skin, a dendritic cell type called a Langerhans cell (5). Langerhans cells detect the pathogenic invaders and display molecules from the pathogens known as Antigen, on their surface. Langerhans cells then pass through to the lymph nodes and warn the immune system to prompt immune response as a pathogen inside the body. Lymph nodes are small organs that placed all the way through body, linked by vessels that form a set of connections named as lymphatic system (6). Lymph nodes are located in the body to help the fight against infection of immune cells. 3.0 The immune response When a pathogen as dengue virus invades the human body, the body to defend itself by defense of the body against pathogenic invaders is the immune system, which consists of two parts. First part is called as the innate immune system and it provides the body with urgent and regular defense to any pathogen that invading. The innate immune responses quickly identify and react against to pathogens. However it doesnà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t afford a person with immunity in the long term against an invasion of pathogens. Second part of the immune system called as the adaptive immune system generates cells that target more precisely and effectively towards pathogens and affected cells. The cells created by the Adaptive immune system consist of some B cells secreting antibodies and cytotoxic t cells. Immunoglobulin or Ig antibodies concealed by the cells B specially recognize and attach to foreign molecules. Cytotoxic T cells kill cells that are affected with pathogens. Adaptive immune system spends much time to react pathogens that invades the innate immune response (7), (8), but it is a person with immunity against a pathogen in long term. 4.0 Dengue Virus Tricks the immune system When the dengue virus infected mosquito bites the skin of the person, then the person also becomes a dengue infected. The dengue virus infects Langerhans cells, a type of dendritic cells in the skin. Infected cells of Langerhans produce interferons can help to limit the continued spread of the infection. Other infected cells to travel to the lymph nodes carrying viruses that infect more cells of Langerhans. Viremia is resulted by the spread of dengue virus when the high level of bloodstream affected. In order to fight against infection, the immune system construct antibodies to defuse the virus particles of dengue and the complement system is enabled for antibodies and white blood cells to get rid of virus. The immune response also consists of cytotoxic T cells also called as lymphocytes that identify and destroy infected cells. Langerhans cells once infected by dengue virus, they travel on the site of the infection of the skin to lymph nodes. The immune system responds to Infected Langerhans cells are viral antigens of dengue fever on their surface, which enables the innate immune response in alerting the two types of white blood cells called macrophages and monocytes that fight against the virus. In general, monocytes and macrophages consume and wipe out pathogens. But as an alternative of destroying the dengue virus, both of white blood cell types are pointed and infected from the virus. Dengue virus tricks the immune system to circumvent the protection and affect more cells (9). As the affected monocytes and macrophages to go through the lymphatic system, the dengue virus spreads all the way through the body. Throughout his trip, the dengue virus infects lots of cells, including lymph nodes and bone marrow macrophages of the spleen, liver and blood monocytes. Widening and the spread in the outcome of vir us Viremia is a situation in which there the bloodstream contains a high level of dengue virus. Mainly there are four different tensions of dengue virus. These strains are very similar, therefore the immune system recognizes all after seeing one. But the recognition is not protection. Each T cells of humans are automatically identified a specific model or an Antigen. In the first viral infection will be captured and processed by the above mentioned antigen presenting cells. These viruses will be open to T cells forcing them to become activated. And even the B cells will meet their floating free Antigen and make active. B cells create antibodies. They are used to tag the virus to encourage their uptake by macrophages called as opsonisation and inactivate them (10). The first infection is identified as dengue fever and lasted 6 or 7 days (11). Its symptoms closely look like as a severe flu. Most people get over it with no incident. If one person become affected from fever again things could leave in the wrong. Four types of dengue strains that all are extremely similar. If you are infected with a dissimilar strain that you met the first time, you contract dengue hemorrhagic fever. The reason for happening this is it turns out that the first infection antibodies attach to virus particles but not inactivate them. The strains are dissimilar enough to stay active in the existence of antibodies against another strain. These are called non neutralizing antibodies. These antibodies will always result in the opsonization if the Macrophages are readily transmittable virus. These speeds up the course on a point infection such as hemorrhagic symptoms are observed. It is one of those interesting times where our immune system not succeeds us. If people were vaccinated for dengue and if someone missed one out of those four vaccines has been inactivated by the improper storage, they would be very susceptible to dengue hemorrhagic fever. 5.0 Immune system Defeats the Dengue Virus Although the dengue virus has trapped immune system to infect cells and widen all the way through the body, the immune system contain further protection against the virus. Infected cells produce and release the tiny proteins named as interferons that are part of a huge collection of proteins named as cytokines. Interferons have the capability to interfere with viral replication and they activate the innate and adaptive immune defenses. They help the immune system recognizes cells infected by dengue and help protect cells not infected infection. The immune system, fight against dengue infection so the person will experience a fever (12). As the Adaptive immune response begins to fight against dengue infection, b cells produce antibodies IgM and IgG which are released into the blood and lymphatic fluid, where they specifically identify and deactivate dengue virus particles. In another immune response adaptation, killer T cells or cytotoxic T cells, recognize and kill cells infected with the dengue virus. Active innate immune response of the complement system, response that helps antibodies and white blood cells get rid of the virus. Together with the innate and adaptive immune responses defuse infection of dengue and the patient will recover from dengue (13). If there is a huge degree of virus in the bloodstream an infected person is experiencing acute dengue symptoms. As the immune response against infection by the dengue, personà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s B cells begin to create antibodies called IgM and IgG which are released into blood and the lymph fluid and then they identify and defuse the dengue virus and the viral such as dengue NS1 protein molecules (14). The immune response get rid of the virus and leading to recovery. 6.0 Secondary infections of Dengue After a dengue infection for the first time person is protected against infection with the three serotypes of dengue rest for several (2-3) months. Unfortunately, ità ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s not a long-term protection, and after this short time period, person can be affected with any of the three serotypes of dengue that are outstanding. Around 1960s, Dr Scott Halstead and some of his colleagues are studying in Thailand dengue virus (15), (16). They noticed that the people who had been infected to dengue virus second time had a bigger risk of severe dengue compared with who had not been infected previously. They were asking what makes a second infection of dengue, not as well as the first. In general after an infection from a pathogen, the body keeps in mind the infection for long because the cells named as memory B cells and memory T cells remain inside the body. Since they remember the first disease, memory cells can respond quickly to provide an adaptive response, when infection occurs for the second time. Memory cells can stay behind in the body for many years or even a lifetime. These memory cells help fight a second dengue infection. More often worse than the first infection second dengue infection. Halstead proposes a phenomenon called dependent improvement of antibodies to the infection to explain these observations. There are four types of dengue (serotypes), but the cells of memory do the immunity against reinfection by serotype of dengue fever that caused the first infection. When a person is infected with a second dengue serotype, Halstead suggested that antibodies to the first infection actually help spread of dengue virus infection and increase the amount of virus in the blood, Viremia. This phenomenon can also occur in children who received antibodies against dengue of their mother while in the uterus. Curiously, rather than destroy the virus, existing antibody and the antibody newly produced by the memory can of b cells actually help the virus infected host cells more effectively. Ironically, the consequence of dependent development of antibodies is the response of the immune system in fact makes the clinical symptoms of the dengue fever situation and raises the risk o f serious diseases of dengue. In a second dengue infection cytotoxic T produced by the immune system cells provide only partial immunity against the new serotype of dengue (17). Cytotoxic T cells are not responsible for effectively remove the virus from the body and they issue some excess amounts of molecules named as cytokines. In general quantities and cytokines help out the immune response. Though in large quantities, cytokines may produce severe inflammation and tissue such as capillary leak; eventually contribute to the development of serious diseases of dengue. 7.0 Factors That Contribute to Severe Dengue Infections Prevention of dengue fever means reducing the mosquito population. Any resources of standing water such as buckets, vases, etc. where the mosquitoes can breed must be eradicated. Mosquito repellant is suggested for those areas where dengue fever is widespread. To help break the cycle of spread, sick patients those who are suffered from the dengue fever must be placed in bed net, then the mosquitoes cannot bite them so that they wonà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t become arboviral vectors (18). Became the prevention and the fight against dengue, dengue hemorrhagic fever and urgent distribution of geographic expansion and increase the spread of the disease over the last 20 years. Unfortunately, the tools available to prevent dengue are very less. There is a no any vaccine invented yet, and the limited option available to fight against mosquitoes. Clearly, the emphasis should be on prevention of the disease, and if the trend emerging diseases must be reversed (19). If the effective prevention of the disease and several integrated components, including active laboratory surveillance and emergency response and medical community education to guarantee successful management of the situation, mosquitoes community integrated pest and use of effective vaccines when available Disease Control active is an important part of prevention program against dengue. In addition to monitoring secular trends, the purpose of monitoring should be to give warning or predictive capability for the transfer of the epidemic, and the reason is that if you cannot predict epidemics can be avoided by starting by fighting against mosquitoes emergency. For the prediction of epidemics, health authorities and should be able to precisely control the transfer of dengue virus in the community and be able to say at any time that the virus is transmitted virus serotypes rotation and related this kind of disease with dengue infection. To do this, the system must be on site. 8.0 Causes and symptoms Dengue fever can caused when a mosquito bites a human carrying the Arboviruses and transmit the virus to a new host. When the live virus inside body, it moves to various parts where it crashed. The virus is able to then go through the bloodstream. The existence of the virus within the blood vessels causes modifications to these blood vessels. The vessels enlarge and blood leak through the vessels. The spleen and lymph nodes become swollen. A procedure called disseminated intravascular coagulation (DIC) happens, where chemicals relevant for clotting are used up and it will guided to severe bleeding which is called as hemorrhage. When the virus has been spread to the human host, happens a period of incubation. During this time it last approximately five to eight days, the virus multiplies. The signs of the disease come out at once and consist of headache, high fever, chills, eye pain, lymph nodes swollen, red eyes, back pain, red hunting in the face, extreme weakness and severe pain in the limbs and joints (20). This early duration of the disease is about 2-3 days and after this duration, fever decreases rapidly, and the patient sweats strongly. After about a day to feel relatively well, the patient temperature increases again, but not as much as the first time. Begins a rash of small red bumps on arms and legs, spread to the chest and abdomen. It hardly ever affects the face. The palms and the soles of hands and feets swollen and turn bright red. The combination of characteristic of fever, rash and headaches are named as the dengue triad. Many people get well completely from dengue fever, even if the weakness and fatigue may last numerous weeks. When a person has been suffered by dengue fever, his immune system guards produce for about a year cells that prevent reinfection from dengue virus (21). More serious diseases can occur in some people. These persons may meet with dengue fever for the first time. Anyway, in some situations, that a person may have already had dengue recovered at a time and then is re-infected with the virus. In these cases, the infection first guides the immune system to identify the attendance of the Arboviruses. When the immune cells the virus infections later, the immune system reacts. These types of disease called dengue hemorrhagic fever (DHF) and dengue shock syndrome (DSS) (22), engage more strict symptoms. Fever and headache are the opening symptoms, but signs of dengue fever are not present. The patient improves a cough go after by the appearance of small purple patches named as petechiae on the skin. The petechiae are areas where the blood is leaking from the ships. Large areas bruises appear as the getting worse bleeding and abdominal pain can be strict. The patient may starts to vomit a material that is similar to coffee. It is actually a si gn of hemorrhage in the stomach (23). As the blood vessels turn into more injured, they escape more and carry on increasing in diameter called as dilation, causing a decrease in blood flow to the body tissues. This condition of reducing the blood flow is called as shock. Shock can cause damage to the organs of the body especially the heart and kidneys, because the low blood flow deprived oxygen (24). 9.0 Diagnosis Diagnosis should be detected in native areas each time that a high fever continues for 2-7 days, especially if go together with by a ability to hemorrhage. The signs of shock should suggest the development of the disease to the dengue. There are several types of Arboviruses but one of them causing dengue fever that can be isolated from the blood serum (25), (26). The serum is the fluid that the blood cells are floating. Serum can be verified because the phase in which the virus moves into the bloodstream is longer in DF than in other arbovirus diseases. Numerous tests are used to find reactions between the serum of the patient and antibodies produced in the laboratory. Antibodies are particular cells that identify the markers or antigens present on the attack of the body. During these tests, the antibodies are mixed with a sample of the patient serum. Health care workers and then looks for reactions that would occur only if the virus antigens are present in the serum (27). 10.0 New diagnostic technology In recent years, he has developed several new methods of diagnosis and has proved very useful in the diagnosis of dengue. After reviewing this issue in depth over the past. Here follows a brief description of the various methods below. 10.1 PCR Reverse transcriptase PCR (RT-PCR) was build up for numeral RNA viruses in recent years and possible to modernize laboratory diagnosis of dengue (28). RT-PCR provides a rapid diagnosis specific serum. This method is fast, simple, sensitive and reproducible if handled properly it can be used to discover viral RNA in human clinical specimens and autopsy tissues, or mosquitoes. There were number of methods developed involving primers genome in different places and different methods to detect RT-PCR products in recent years (29). 10.2 Immunohistochemistry A major problem in the laboratory diagnosis of dengue confirmation of fatal cases. Only one sample is obtained serum and serological tests of limited value. In addition, most patients die at the same time or shortly after defervescence as the virus isolation is difficult (30). With novel techniques of building, it is now possible to detect antigens of dengue viruses in a variety of tissues. 11.0 Treatment No treatments are available to reduce the course of dengue hemorrhagic fever or dengue shock syndrome. Drugs to reduce fever and decrease muscle pain and headache pain (31). Fluids are given through a needle into a vein to prevent dewatering. Blood transfusion may be necessary if serious bleeding happens. Oxygen should be given to shocked patients (29). 12.0 Conclusion The immune system is the bodys defense against viruses dengue Home. When a person is infected with the dengue, response to innate and adaptive immune system to join forces to fight against the virus. B cells create antibodies which specifically identify and defuse foreign particles and viral cytotoxic T cells to recognize and destroy cells that are infected by the dengue virus. For people who can develop later with another type of dengue virus experience called antibody based on the promotion. This situation occurs when the immune response leads one clinical symptoms of dengue worse, which increases the risk of severe dengue.

The Importance of Self-image in Hamlet Essay examples -- GCSE English

The Importance of Self-image in Hamlet  Ã‚   Self-image plays a big role in how people act. Hamlet’s inability to know himself or to understand his own motives leads to the restless battles between right and wrong in his conscience, which is the reason for his unpredictable tragic actions, and behaviors. Hamlets’ confusion is clearly shown in his soliloquies. His confused mind can be broken into five categories. Hamlet suffers from his own moral standards, the desperate need to seek the truth, lack of confidence and trust in his own impulses, self-hatred, and melancholy. Each of these categories contribute to Hamlet’s troubled mind. Hamlet based a lot of his actions on his religious moral standards. Although Hamlet had high morals, he still had many impulses that were against his moral standards that he wanted to carry out; such as the murder of his father and his thoughts on suicide. "His canon 'gainst self-slaughter! O God, God, how weary, stale, flat, and unprofitable seem to me all the uses of this world!" (I, ii, 36-138) Hamlet is saying that if it wasn't against his religion to commit suicide, he would do it. In his fourth soliloquy, Hamlet says, "Thus, conscience does make coward of us all." (III, i, 91) Hamlet blames his inability to act out his impulses on these moral standards that have been ingrained into his conscience. He finds the restrictions in his world unbearable because it is confined within religious and social class barriers. As a young man, Hamlet's mind is full of many questions about the events that occur during his complicated life. This leads to the next two categories of his mind. His need to seek the truth and his lack of confidence in his own impulses. Hamlets’ confusion in what he wants to ... ...tude of the medieval men in his time. He thinks a lot, considers his motivations and finds evidence for his fathers’ deed before he executes his actions. This is why Hamlet couldn’t understand himself, his character differs from the typical man of his times and therefore his motives will be different too. Hamlet lost his confidence and therefore couldn’t decide on whether to act or not since he lost his understanding of himself. So therefore, a little corruption in Hamlet’s world, mixed with his characteristics that just weren’t right his time lead him to his tragic end; as a result of his actions and inactions. In conclusion, confidence in ourselves can lead us to do great and reasonable things. Losing that self-assurance will lead us to become indecisive and weak individuals. This corruption of character can ultimately lead to a tragic decline in our ideal world.   

Cloning Essay -- essays research papers fc

With the technological knowledge in the world growing from day to day, there is no way to predict where science may lead us in the future. Just a few years ago, cloning was something of a fictional nature that most scientists had thought about, but never seriously considered it as an experiment. Recently, animals have been cloned, and cloning has become no less than true reality. In a few more years, the knowledge on how to clone humans could be present. Before that advancement arrives, we need to ask ourselves if this knowledge of cloning is a beneficial idea or a destructive one. Cloning will have negative effects on our society in the future because: cloning devalues uniqueness of the individual cloned, clones could be used in crimes or used as weapons, cloned animals that are reintroduced into the ecosystem could cause the ecosystem to change drastically, people who try to clone their dead loved ones will be shocked to find that the clone may resemble the person that they love, but it really isn't the person that they love, finally, animals that are cloned for medical reasons don't deserve to be brought into this world just to be used only for their organs and other body parts. If something isn't done to avoid cloning humans before it is too late, then cloning could upset the balance of our society drastically, possibly causing irreversible mishap in the world as we know it today. The knowledge on how to clone humans doesn't exist yet, but the knowledge on how to clone animals is presently being utilized in research labs worldwide. Standard cloning involves taking DNA (deoxyribonucleic acid) from a cell of a particular species and transferring it into an egg cell from another animal belonging to the same species or another one. Before this process can take place, the nucleus from the original cell must be removed from that egg. The result is then implanted into the surrogate mother. This mother will then provide the food and nutrients for the embryo to develop until the mother gives birth to the clone. Until recently, the surrogate mother had to be of the same species, but now, with recent technological advances, one species can now give birth to a different species ("Science and Technology" 100). The laundry list of complaints about cloning begins with the fact that cloning humans decreases the value of uniqueness of the individual. Accordi... ...ls." CeresNet 2000.5 Nov. 2000 http://www.ceresnet.org/ViewEntry.cfm?ID=82&Section=outreach Colvin, Jonathon. "Me, my clone, and I (or in defense of human cloning)." The Humanist May/Jun. 2000: 39. Dixon, Dr. Patrick. Don't Clone – 3 Reasons. 31 Oct. 2000 http://www.globalchange.com/noclones.htm Lemonick, Michael D. "Could a clone ever run for President?" Time 8 Nov. 1999: 96. Mayor, Susan. "UK authorities recommend human cloning for therapeutic research." British Medical Journal 98: 1613. Myers, Nichole. Personal Interview. 1 April. 2001. Pavone, Fr. Frank. "What does it mean to be Me?" 31 Oct. 2000 http://www.priestsforlife.org/pressreleases/clonepress.html Rembert, Tracey C. "Me and my shadow." E Jul/Aug. 1997: 15–21. Schaeffer, Pamela. "Many oppose human cloning." National Catholic Reporter 22 Oct. 1999: 19,21. "Science and technology: New kid on the block." The Economist 14 Oct. 2000: 100. "Vatican: No to human cloning." National Catholic Reporter 22 Oct. 1999: 21. Watson, Rory. "European parliament wants world ban on human cloning." British Medical Journal 97: 847 Cloning Essay -- essays research papers fc With the technological knowledge in the world growing from day to day, there is no way to predict where science may lead us in the future. Just a few years ago, cloning was something of a fictional nature that most scientists had thought about, but never seriously considered it as an experiment. Recently, animals have been cloned, and cloning has become no less than true reality. In a few more years, the knowledge on how to clone humans could be present. Before that advancement arrives, we need to ask ourselves if this knowledge of cloning is a beneficial idea or a destructive one. Cloning will have negative effects on our society in the future because: cloning devalues uniqueness of the individual cloned, clones could be used in crimes or used as weapons, cloned animals that are reintroduced into the ecosystem could cause the ecosystem to change drastically, people who try to clone their dead loved ones will be shocked to find that the clone may resemble the person that they love, but it really isn't the person that they love, finally, animals that are cloned for medical reasons don't deserve to be brought into this world just to be used only for their organs and other body parts. If something isn't done to avoid cloning humans before it is too late, then cloning could upset the balance of our society drastically, possibly causing irreversible mishap in the world as we know it today. The knowledge on how to clone humans doesn't exist yet, but the knowledge on how to clone animals is presently being utilized in research labs worldwide. Standard cloning involves taking DNA (deoxyribonucleic acid) from a cell of a particular species and transferring it into an egg cell from another animal belonging to the same species or another one. Before this process can take place, the nucleus from the original cell must be removed from that egg. The result is then implanted into the surrogate mother. This mother will then provide the food and nutrients for the embryo to develop until the mother gives birth to the clone. Until recently, the surrogate mother had to be of the same species, but now, with recent technological advances, one species can now give birth to a different species ("Science and Technology" 100). The laundry list of complaints about cloning begins with the fact that cloning humans decreases the value of uniqueness of the individual. Accordi... ...ls." CeresNet 2000.5 Nov. 2000 http://www.ceresnet.org/ViewEntry.cfm?ID=82&Section=outreach Colvin, Jonathon. "Me, my clone, and I (or in defense of human cloning)." The Humanist May/Jun. 2000: 39. Dixon, Dr. Patrick. Don't Clone – 3 Reasons. 31 Oct. 2000 http://www.globalchange.com/noclones.htm Lemonick, Michael D. "Could a clone ever run for President?" Time 8 Nov. 1999: 96. Mayor, Susan. "UK authorities recommend human cloning for therapeutic research." British Medical Journal 98: 1613. Myers, Nichole. Personal Interview. 1 April. 2001. Pavone, Fr. Frank. "What does it mean to be Me?" 31 Oct. 2000 http://www.priestsforlife.org/pressreleases/clonepress.html Rembert, Tracey C. "Me and my shadow." E Jul/Aug. 1997: 15–21. Schaeffer, Pamela. "Many oppose human cloning." National Catholic Reporter 22 Oct. 1999: 19,21. "Science and technology: New kid on the block." The Economist 14 Oct. 2000: 100. "Vatican: No to human cloning." National Catholic Reporter 22 Oct. 1999: 21. Watson, Rory. "European parliament wants world ban on human cloning." British Medical Journal 97: 847

Bank of America Marketing Plan Essay

Abstract Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. I choose Bank of America for many reasons: it is brand name and good financial position largest bank in the America market and stable and growing sector in US. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. Bank Of America Marketing Plan Current Situation Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. In October 2013, Bank of America Corporation announced the completion of the merger of its Merrill Lynch & Co., Inc. subsidiary into Bank of America Corporation. Competitors Some of Bank of America competitors are Wells Fargo, HSBC, JPMorgan, and Citigroup. Market Objectives Meredith Verdone, is Bank of America’s head of brand marketing. In an interview she said that the bank is trying to have more â€Å"humility† approach for a change. Bank of America focus is on customer needs. Bank of America has a new campaign; â€Å"life is better when we are connected.† Message of bank of America is to be in the background and help people in their day-to-day lives. Product Strategy Bank of America offers products and services to consumers and businesses. It offers checking, Savings, credit cards, loans, mortgages and investing options. Bank of America has competitive price based on the product and services they offer to their clients. Place Bank of America serves its cliental worldwide. It is based locally and internationally. Promotion Strategy The launch of the consumer campaign gave Bank of America’s retail branches, outfitting them with iPads and ATMs with videoconferencing capabilities– as well as improvements to the bank’s website and mobile offerings. Bank of America claims that they see 50,000 downloads a week of its mobile app. Action Programs Bank of America uses more human advertising and approach to its client. It wants to be involved with client’s day-to-day activities. They frequently advertise on television using real situations with the logo â€Å" life is better when we are connected.† Budget Bank of America’s annual marketing budget is $2billion. Measurements Salaries The average salary for measurements & reporting analyst bank of America jobs is $42,000. Average measurements & reporting analyst bank of America salaries can vary greatly due to company, location, industry, experience and benefits. WOT Analysis SWOT Analysis Strengths Weaknesses Strong brand name and good financial position Largest bank in the America market Stable and growing banking sector in US Excellent Service and product innovation Over 285,000 employee across the world Serves clients more than 150 countries ATM Convenience Weak asset position Consumer credit controversies Bad Mortgages Criticized by its customers for raising interest rates High staff turnover Weak wholesale banking Opportunities Threats Expansion in other countries Diversifying portfolios for customers Growing credit card value for the consumers Further consolidation in the banking industry Changing government regulations and financial crisis like recessions Competition from other banks Restrictions in capital market The Mission Statement of Bank of America: â€Å"Our mission is to offer lending and investment products that Serve low-and moderate-income individuals and families Improve underserved low- and moderate-income communities Create sustainable practices for the long haul†

For single sex schools

This House believes single-sex schools are good for education Co-educational schools attempt to establish uniformity in the teaching of two groups, boys and girls, who typically learn and develop at different speeds and using different methods. ‘They do not develop in the same way or at the same time; boys favour visual processing and do not have the hand-motor control that girls readily achieve in early grades'. [l] It is widely accepted that ‘boys develop more slowly than girls.. hat's true at every level of analysis'. [2] Furthermore, they develop physically at ifferent speeds, girls often developing earlier which can lead to bullying from the opposite sex for those who either over-develop or under-develop.Therefore, it should come as no surprise that, at least in the United States, elementary school boys are 50% more likely to repeat a grade than girls and they drop out of high school a third more often. 3] If they were taught separately and the curriculum and teachin g was tailored to their needs, drop-out rates would not be so high nor as vastly disproportionate. [1] Gilbert, M. ‘Single-sex schools help children thrive'. The Christian Science Monitor 20 September 2007. 2] Bronski, M. , ‘Single-sex Schools'. Znet, 25 October 2002. [3] Gilbert, M. ‘Single-sex schools help children thrive'. The Christian Science Monitor 20 September 2007.Point Counterpoint Everyone develops at slightly different speeds, however few would advocate everyone should be home-schooled. Ultimately, the curriculum determines the mode of teaching, not the gender composition of the class, and the curriculum can be moulded to suit both girls and boys, faster and slower learners and those with repeat grades that is a manifestation of difficulties in learning and as relevant to heir proximity to girls in the classroom as it is to the higher-achieving boys.Furthermore, the sociologist Cynthia Epstein argues that in fact there is no consensus among psychologist s as to the existence of psychological or cognitive differences between the sexes'. [l] Finally, as Michael Bronski notes, the benefits of same-sex schools cannot be applied across the educational sphere for the private schools where the tests take place admit ‘either only high-achieving pupils or self- select by expelling poorly-performing or misbehaving students'. [2] [1] Kaimer, W. The Trouble with Single-sex Schools'.The Atlantic, April 1998. [2] Bronski, M. , ‘Single-sex schools'. znet, 25 October 2002. Research Spotlight on Single-Gender Education NEA Reviews of the Research on Best Practices in Education If you walked into the average public school classroom in the United States, you'd find an equal number of boys and girls. But some experts suggest it may be time for a change. Single-gender education and the often-spirited dialogue surrounding it have raised a number of issues concerning the best manner to educate boys and girls.In 993, American University profes sors Myra Sadker and David Sadker published their research in Failing in Fairness: How America's Schools Cheat Girls, which describes striking discoveries about fairness in American schools. During a three-year study, trained observers visited more than 100 elementary school classrooms in Connecticut, Maryland, Massachusetts, Virginia, and the District of Columbia and noted student-teacher interactions, including the following: Boys called out eight times as often as girls did. When a boy yelled out, the teacher ignored the â€Å"raise your and† rule and usually praised his contribution.Girls who called out got reminders to raise their hands. Teachers valued boys' comments more than girls' comments. Teachers responded to girls with a simple nod or an 0K, but they praised, corrected, helped, and criticized boys. Boys were encouraged to solve problems on their own, but teachers helped girls who were stuck on problems. Male dominance in the classroom may come as no surprise to a dvocates of single-gender education who suggest that boys and girls are regularly treated differently in coeducational settings nd that both boys and girls could both benefit from single-gender classrooms.Studies suggest that when boys are in single-gender classrooms, they are more successful in school and more likely to pursue a wide range of interests and activities. Girls who learn in all-girl environments are believed to be more comfortable responding to questions and sharing their opinions in class and more likely to explore more â€Å"nontraditional† subjects such as math, science, and technology.In addition, advocates believe that when children learn with single- ender peers, they are more likely to attend to their studies, speak more openly in the classroom, and feel more encouraged to pursue their interests and achieve their fullest potential. Of course, these beliefs have been challenged as well. The American Single-Sex Education for Girls (1998), which notes that s ingle-sex education is not necessarily better than coeducation. According to the report, boys and girls thrive on a good education, regardless of whether the school is single-sex or coeducational.Some findings include: No evidence shows that single-sex education works or is etter for girls than coeducation. When elements of a good education are present† such as small classes and schools, equitable teaching practices, and focused academic curriculum†girls and boys succeed. Some kinds of single-sex programs produce positive results for some students, including a preference for math and science among girls. Additional research on the effectiveness of single-gender classrooms is necessary, but we all can agree that we need to construct an educational environment that meets the social and intellectual needs of boys and girls.